2011 Family Circle Cup
Taniya Nayak & SmartStrand Served Up "Girl's Night Out"
Once again, Mohawk SmartStrand with DuPont Sorona renewably sourced polymer carpet was front and center at the 2011 Family Circle Cup. And this time, we served up more than just incredible carpeting!
In honor of this prestigious tournament in female tennis, HGTV’s Taniya Nayak helped Mohawk host the official “Girl’s Night Out” on Thursday, April 7th, 2011. That’s right, our resident queen-of-style called all the gals out for a special night of design talk and social fun over a round of refreshing beverages.
Just like picking the perfect components to style a beautiful home, Taniya dusted off her bartending skills on the Grand Lawn to showcase her ability to pair ingredients for making the perfect cocktail as well.
Never afraid of a challenge, Mohawk SmartStrand carpet served the luxurious bar area and surrounding event settings. No worries that a drink or two was spilled- the engineered stain-resistance of SmartStrand repeled these mishaps with ease and kept the party alive. Live cleaning demonstrations proved just what a life-saver SmartStrand carpet can be!
Taniya mixed drinks such as a “Magic Carpet Cosmo” and delicious “SmartStrand Sangria” all the while providing her invaluable style expertise.
We even had 100 exclusive gift bags to give away to our “Girl’s Night Out” guests and lucky recipients!
SmartStrand Delivered A Grand Slam Performance
On Wednesday, April 14th, Mohawk presented Mohawk Family Night on the Grand Lawn during the 2010 Family Circle Cup. HGTV Contractor and Mohawk Handyman Chip Wade helped ring in a night of fun and family-friendly activities including bowling, races, and balloon bursts that took place on SmartStrand with DuPont Sorona carpet. Chip then lead an on-site clean-up of this very same SmartStrand carpet after the activities were finished to prove just how remarkable this amazing carpet's properties really are.
Mohawk also proved the durability of SmartStrand by carpeting the stadium entrance and exit walkways, subjecting it to approximately 90,000 people over the course of the week. Each night, the SmartStrand was cleaned except for 1 strip to showcase the high-traffic resiliency and the stain protection that doesn't wear off.
During the tournament, fans and spectators visited the Mohawk booth featuring SmartStrand Sorona on sponsors row. In addition to information and plenty of SmartStrand to touch, there were special giveaways and promotions all week long.
It was an incredible nine days of tennis with history made -- and Mohawk is excited to be here for the 2011 Family Circle Cup as well!
