SmartStrand® Forever Clean

Shop SmartStrand Products

SmartStrand® Forever Clean

Shop SmartStrand Products

The toughest, easiest to clean carpet on the planet

Using the most advanced fiber innovation, SmartStrand® Forever Clean carpets offer the highest level of beauty, comfort, and performance available.


Smart, Sustainable Technology


Stain Protection

Stain Solutions

Only SmartStrand Provides Permanent Stain Protection

SmartStrand Forever Clean is the only carpet with lifetime stain resistance built into the core of the fiber. Other carpets use temporary, topical protections that wash and wear off over time, making the carpet difficult to clean.

Core stain protection

SmartStrand Forever Clean has no dye sites for spills to adhere. Permanent protection is built into the fiber to keep spills from becoming stains and to ensure the carpet is easy to clean.

100% lifetime protection

Core stain resistance is built into the fiber and will never wash or wear off.

Up To

3x Easier to Clean

3 Times Easier To Clean

The best way to avoid stains is to keep dirt and spills from settling into the carpet. SmartStrand Forever Clean features Nanoloc, an advanced nanotechnology that completely encapsulates the fiber to create a superior spill and soil barrier.


Ultra-fine nano particles bond together and surround the fiber, repelling stains and making SmartStrand Forever Clean the easiest carpet to clean.

up to 3X easier to clean

In independent vacuum testing, SmartStrand Forever Clean released up to 3X more dirt than other carpets. It simply doesn't hold on to dirt. So it cleans faster, better, and easier than ordinary carpets.

The Next Generation Of

Sustainable Carpet

Sustainable Carpet

Made With Renewable Materials

SmartStrand Forever Clean is made in part with annually renewable plant-based materials that minimize our usage of limited natural resources. This also enables us to reduce our energy consumption in the manufacturing of all SmartStrand Forever Clean carpets. It's good to know you can have the beauty, softness and durability you desire in a carpet without compromising the beautiful earth around us.

Confidence in Textiles

OEKO-TEX® certified free of harmful substances

SmartStrand Forever Clean is made with Dupont™ Sorona® polymer, which is OEKO-TEX® certified free from harmful substances.With SmartStrand Forever Clean, you can rest easy knowing your carpet fiber is certified for a safe and healthy home.

Download SmartStrand Brochure
The Best Carpet for Kids

See how SmartStrand holds up to wear from an active family and eliminates worry over stains and spills.

SmartStrand® Forever Clean with Dupont Sorona® is made in part with annually renewable plant-based ingredients. The DuPont Oval Logo, DuPont, and Sorona® are trademarks or registered trademarks of DuPont used under license by Mohawk.