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Live Life Worry Free With SmartStrand® Forever Clean

Using the most advanced fiber innovation, SmartStrand Forever Clean carpets offer the highest level of beauty, comfort and performance available.

  • The perfect carpet for families with kids and pets
  • New Nanoloc™ spill protection technology for quick and easy cleanup
  • The only carpet with permanent built-in stain and soil protection that won’t wear or wash off
  • Exceptional durability that preserves the style, beauty and appearance of your carpet
  • Luxurious softness that you can sink your toes into
  • A breakthrough technology in renewable and sustainable carpet fiber to preserve the beauty of our planet

Proprietary Carpet Protection System

Up to 3x easier to clean* SmartStrand Forever Clean simply does not hold onto dirt. Through independent vacuum testing, SmartStrand Forever Clean has been shown to release up to 3X more dirt than other carpets. That means you can breathe easy knowing that your floor cleans faster, better and easier than ordinary carpets.

* Based on CRI XRF soil testing, a technology developed by NASA and used to measure the exact amount of soil removed when carpet is cleaned.

Nanoloc Proprietary Carpet Protection System makes SmartStrand® Forever Clean the easiest carpet to clean time & time again.


Permanent Built-In Stain Protection

The Remarkable Alternative To Nylon

The Truth About Stain Protection

SmartStrand Forever Clean is the ONLY carpet that contains permanent,
built-in stain and soil protection that never washes or wears off.

The Next Generation of Sustainable Carpet

OEKO-TEX® certified free of harmful substances SmartStrand Forever Clean is made with DupontTM Sorona® polymer, which is OEKO-TEX® certified free from harmful substances.With SmartStrand Forever Clean, you can rest easy knowing your carpet fiber is certified for a safe and healthy home.

SmartStrand Forever Clean with built-in protection