Mohawk has the latest technology to enhance the beauty and durability of laminate flooring. GenuEdge Technology™ is the new standard that creates incredible unmatched hardwood designs, while ScratchGuard™ Advanced Finish Protection keeps your floors looking newer for longer with unparalleled surface defense.
If You Add ScratchGuard™ to Mohawk Laminates...You Get Advanced Finish Protection With The Latest Technology Available
Every homeowner winces slightly at the thought of whether their flooring can maintain that newly–installed appearance, especially in the high–traffic areas. Mohawk Laminates are designed to provide you with durability and easy upkeep while preserving a shining exterior.
We’re pleased to announce that one of our latest laminate technologies does just that and more: ScratchGuard™ Advanced Finish Protection keeps your floors looking newer for longer with unparalleled surface defense.
This revolutionary new 2010 process greatly increases resistance to abrasion by infusing aluminum crystals into the top layer of the laminate, not as a topical treatment, but as an actual part of the finish. Dulling and tiny scratches from everyday dust and dirt are significantly reduced as a result.
In fact, MAR (Micro Abrasion Resistance) Tests have found ScratchGuard™ significantly increased resistance to micro–scratches than other leading laminate brands.
What does this mean for your home? Well, for starters that the life of your floor’s finish is increased.
It also means that your high–traffic trouble–makers are no match for ScratchGuard™!
It Doesn’t Get Any More Realistic Than GenuEdge™ The Newest Mohawk Laminate Technology Offers Superior Realism.
You love laminate flooring for the combination of value, convenience, and sharp appearance.
We’re committed to making sure that you get your money’s worth and the newest in Mohawk Laminate is the best yet.
Capturing the essence of hardwood with the quality of Mohawk flooring, GenuEdge Technology™ is the new standard in Laminate when it comes to superior realism and maintainability.
Our revolutionary new process allows the gorgeous paper designs to actually roll over the edge of the laminate planks, thus creating an incredible, unmatched hardwood visual.
Also, advanced surface technology has allowed us to create the best registered embossed designs ever seen in the laminate industry. Applied with our direct pressure laminate technique GenuEdge™ represents a new level of quality from Mohawk.
In addition to looking great, GenuEdge™ is a life–saver in the clean–up department as well. Unlike wide bevel laminate floors, the unique overlay design prevents the build–up of dirt and dust particles.
Along with innovations like ScratchGuard™ surface protection, GenuEdge™ serves as a reminder that Mohawk is consistently ahead of the curve in performance and technology.
GenuEdge™ is so realistic and close to hardwood, you can’t tell the difference!
Technology Brings Superior Realism to Laminate Flooring
addition to the winning combination of style, value, easy-to-install and easy-to-clean, Mohawk Laminate floors offer
an unmatched, realistic visual thanks to our latest technological innovation, GenuEdge Technology. Your laminate
flooring never looked so good!
standard in realism and maintainability, GenuEdge Technology truly captures the
essence of hardwood by allowing the gorgeous paper designs to actually roll
over the edge of the laminate planks. Combined with the best registered
embossed designs in the industry, Mohawk Laminate flooring gives your home the
natural look of authentic wood floors.
without saying, homeowners everywhere appreciate laminate flooring for how
quickly and effectively it can be cleaned. The unique overlay design of
GenuEdge prevents the build up of dust and dirt between planks, unlike wide
bevel laminate floors. Not only do your floors look amazing, they are now
easier to maintain.
your laminate flooring looking newly-installed, even in high-traffic areas,
we’ve added the impressive durability of ScratchGuard™
Advanced Finish Protection . Designed with your active home in mind,
ScratchGuard preserves your shining exterior by infusing aluminum crystals into
the top layer of the laminate planks as an actual part of the finish. ScratchGuard
gives you unparalleled surface defense against abrasion, providing increased
resistance to micro-scratches and outperforming other leading laminate brands
in MAR (Micro Abrasion Resistance) Tests.
and tiny scratches from everyday dirt and dust are no threat to your beautiful laminate
floors. Together, GenuEdge and ScratchGuard create spectacular-looking laminate
flooring and ensure the finish will remain spectacular for years to come.