Mohawk Press Room
For media inquiries, please contact:
Esther Perman - phone: 212.966.3759, ext 207
email: estherp@vpcpartners.com
Meghan Dockendorf - phone: 212.966.3759, ext 212
email: meghand@vpcpartners.com
For all other inquiries, please contact us at (800) 2-MOHAWK
2013 PRESS RELEASES
Mohawk's SmartStrand with DuPont Sorona has proven itself as the best, most demonstrable carpet ever made. From rhinos to Messy Kid challenges, Mohawk has continued to put SmartStrand carpet to the test and 2013 is no exception.
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MOHAWK & KARASTAN TO EXTEND POPULAR DECORATE FOR THE CURE PROGRAM THROUGH 2014
Mohawk Industries is excited to announce the extension of its popular Decorate for the Cure fundraising program through 2014. Since June 2011, Mohawk and Karastan have donated a portion of all Mohawk SmartCushion and Karastan Karastep Reserve Cushion sales to Susan G. Komen for the Cure. The brands have raised more than $100,000 for ongoing breast cancer research through the Decorate for the Cure campaign. (more)
Mohawk In the News
In one of their biggest issues to date. Better Homes & Gardens named Mohawk SmartStrand one of their 100+ ultra-useful finds, designed to make life better for the consumer.
Click here to read the complete article about Mohawk SmartStrand, a carpet the trusted consumer publication describes as a "Groundbreaker."
2012 PRESS RELEASES
Mohawk Steals the show as premier flooring partner for new Rachel Ray Studio
Often described as daytime television’s down-to-earth darling, Rachael Ray is getting a new home for her nationally-syndicated, Emmy®Award winning talk show— and it’s largely outfitted in Mohawk’s beautiful flooring. Mohawk supplied approximately 1,000 square feet of flooring, including carpet, hardwood and laminate, for the Rachael Ray show’s new studio location in New York City. The high-profile design project was led by Mohawk spokesperson and HGTV celebrity designer Taniya Nayak, who asked to work exclusively with Mohawk for the extensive endeavor. (more)
South Dakota Brothers Sweep Mohawk's Messiest Kid Facebook Contest
The results of Mohawk’s Messiest Kid Contest are in and South Dakota brothers Cruz and Fletcher Birkeland have been named “America’s Biggest Messmakers.” More than 250 parents and grandparents entered their little ones in the nationwide search by uploading photos and videos of their messy children to Mohawk’s Facebook page. The Birkeland boys, who account for two-thirds of three year old triplets, were photographed by their mother just minutes after smearing red JELL-O® sugar all over each other. (more)
Mohawk Industries Releases Third Annual Sustainability Report
Each day, Mohawk Industries is inspired to do more for our people, our customers, our communities and our planet. With the release of the Company’s third annual sustainability report, Mohawk reinforces its commitment to each of these groups while maintaining excellence in consistency, transparency and accuracy in reporting. Since the inception of its formal sustainability reports, Mohawk has adhered to the Global Reporting Initiative guidelines and its data has been verified by an independent auditing firm. This year’s report meets GRI’s requirement for a B+ application level, which places Mohawk among the leaders in transparency of reporting sustainable practices. (more)
Mohawk Uses Pinterest to Communicate Key Messages to Consumers
Consumers worldwide are taking new notice of Mohawk, the world’s largest flooring manufacturer, as the company unveiled its Pinterest platform earlier this week. The company has curated 15 pin boards, which visually communicate Mohawk’s key brand stories, while also showcasing its influential role as a home fashion and design leader. Pinterest is the third most popular social media site, ranking behind only Facebook and Twitter, and it is rapidly gaining users each day. (more)
Mohawk Launches Facebook Contest in Search of the Messiest Kid in America
Mohawk is utilizing a new social media campaign to show consumers that its flooring can stand up to even the biggest messmakers. The manufacturer has launched a three-month Facebook contest in search of the messiest kid in America. Parents across the nation are invited to upload a photo or video of their messy children in action to the Mohawk Flooring Facebook page for an opportunity to win some big-ticket prizes. (more)
Mohawk Partners with Nationally Syndicated The Better Show to Educate Consumers About New SmartStrand Carpet
March 14, 2012— Consumers across the country can see Mohawk’s SmartStrand with DuPont Sorona carpet in action each weekday on the nationally syndicated The Better Show. Mohawk has formed an exclusive partnership with the women’s lifestyle and entertainment program, which is produced by Meredith Video Studios and airs in more than 150 markets coast-to-coast. (more)
Mohawk Ranks Fourth in Training Magazine's "Top 125" List
Feb. 14, 2012— Training magazine, the leading business publication for learning and development professionals, has released its annual “Top 125” rankings for training organizations. Mohawk Industries placed number 4 on the prestigious list, higher than any other flooring manufacturer. This is the seventh straight year Training magazine has recognized Mohawk for its commitment to corporate-sponsored learning and development, and it marks Mohawk’s highest ranking to date. Last year, the company ranked number 18. (more)
2011 PRESS RELEASES
Mohawk Partners with Martinez and Operation Finally Home to Help America's War Wounded
Dec. 7, 2011— Mohawk’s sold out aligned retailer convention ended on an incredibly high note Saturday, with a surprise appearance from a special guest at the Solutions 2012 gala. War hero and recently crowned Dancing with the Stars champion J.R. Martinez unveiled an exclusive partnership between Mohawk and Operation Finally Home, a non-profit organization providing custom-made, mortgage-free homes for America’s war wounded. Mohawk will donate flooring for all 16 of the houses Operation Finally Home will build in 2012. (more)
Mohawk Ranks in NEWSWEEK's Top 500 Green Companies for Third Consecutive Year
October 24, 2011 — Newsweek has once again recognized Mohawk Industries for its leading position in environmental performance. For the third consecutive year, Mohawk placed in the magazine’s annual ranking of the 500 “greenest” U.S. companies. Mohawk is the only flooring company to make the 2011 list, which can be seen in the issue of Newsweek currently on newsstands. (more)
Mohawk Flooring Partners with Real Simple Magazine for Popular Consumer Event
14, 2011 — Mohawk continues to assert itself as the industry’s most fashion-forward flooring manufacturer. Real Simple, one of the most popular consumer magazines for women, invited Mohawk to participate in its exclusive subscriber event. Known as the end-of-summer’s hottest cocktail party, Real Simple Nights was recently held at an upscale Chicago mall and has generated continued interest in Mohawk Flooring. (more)
Mohawk Industries Partners with Local Retailers to Fund Cancer Research and Save Lives
July 6, 2011 — There’s no way to cushion the facts about breast cancer: About 200,000 women and 2,000 men in the U.S. will be diagnosed with the disease this year, and about 40,000 will die from it. With these and other troubling statistics about this invasive illness in mind, two of Mohawk Industries’ companies—Mohawk and Karastan—are launching twin Decorate for the Cure initiatives that tie sales of their respective cushion underlay products to the funding of Susan G. Komen for the Cure®. (more)
Sunset Magazine Looks to Mohawk For Flooring Style and Design Trends
June 17, 2011— The biggest names in home, design, cooking and travel were on hand for Sunset Magazine’s Celebration Weekend 2011, including Mohawk Flooring. Mohawk proved once again why it is the leading flooring manufacturer, showcasing the perfect combination of style, durability, stain-resistance and sustainability throughout the two-day festival. (more)
