Media Contact at Mohawk

For media inquiries, please contact Sarah Seifert at Cramer-Krasselt Public Relations at (414) 227-1535.

For all other inquiries, please contact us at (800) 2-MOHAWK

2009 Press Releases

Black Rhino No Match for Mohawk SmartStrand
Carpet Cleans Up After Two Weeks in Rhino Enclosure

SEPTEMBER 1, 2009 — The grudge match is over and the winner has been crowned in the battle between Mohawk® SmartStrand® carpet made with DuPont™ Sorona® renewably sourced polymer, and Ricko The Rhino. The beige carpet emerged victorious in the SmartStrand Rhino Challenge… after two weeks of exposure to Ricko, the 2,800-pound black rhinoceros, the SmartStrand triexta carpeting came clean. (more)

Black Rhino Tests Carpet for Durability and Stain Resistance

AUGUST 11, 2009 — Mohawk Industries (Mohawk) has teamed with The Birmingham Zoo to put its SmartStrand(R) with DuPont(TM) Sorona(R) (SmartStrand) carpet to the mightiest of durability and stain resistance tests. On August 14, Mohawk will install SmartStrand triexta carpet in the indoor enclosure of The Birmingham Zoo's only Eastern Black Rhinoceros, leaving it there for two weeks. "Ricko the Rhino" — not your typical 12-year-old! — is a bold opponent for the SmartStrand Challenge. (more)