SmartStrand® Forever Clean

The Tough Mudder® Challenge


Toughest Meets Muddiest

Ever since we introduced SmartStrand carpet in 2005, we've put it to the test in extraordinary ways. From the Zoo Challenge and our coast-to-coast License to Spill Tour to the Puppy Bowl, we've proven this carpet can tackle life's messiest moments. Now, for SmartStrand's 10th anniversary, we've made the best carpet in the world even better… by making it the easiest to clean.

Meet SmartStrand® Forever Clean, the only carpet with permanent built-in stain and soil resistance that never washes or wears off—now with double defense against stains, so it's easier to clean than ever.

SmartStrand Forever Clean handles the grittiest dirt and the roughest traffic with amazing resilience. And we’re out to prove it by putting it to the toughest, muddiest test of all: The Tough Mudder®.


Can the toughest, easiest to clean carpet on the planet stand up to the toughest, muddiest test of all? See how it all played out at The Tough Mudder® challenge.

What's Tough Mudder?

Tough Mudder is a 10-12 mile obstacle course designed to test competitors’ all-around strength, stamina, teamwork, and mental grit. Each challenge averages 20-25 obstacles on a variety of rough terrain. In five years, the Tough Mudder has grown from a single event with 4,500 participants to over 70 events with over 1 million contestants across three continents. See what Tough Mudder is all about on YouTube.

Watch Video