When we introduced SmartStrand® carpet in 2005, we knew we had created something special. Uniquely made from a new fiber called triexta, SmartStrand quickly gained a reputation for having extraordinary durability and stain and soil resistance.
We decided to show off SmartStrand's incredible advantages by putting it test into some extreme situations. From the zoo challenge and our coast-to-coast License to Spill Tour to the Puppy Bowl, we've proven this carpet can tackle life's messiest moments.
Now, on the 10th anniversary of Smartstrand, we've taken the best carpet in the world and made it even better. How?....By making it the EASIEST TO CLEAN!
Introducing SmartStrand® Forever Clean™. The ONLY carpet with permanent built-in stain and soil resistance that never washes or wears off and is easy to clean.
To prove the tough, easy clean advantages of SmartStrand Forever Clean, Mohawk has partnered with Tough Mudder -the toughest, muddiest challenge there is! We put our SmartStrand Forever Clean carpet to the test by exposing it to thousands of footsteps and tons of mud. After a full day of abuse, SmartStrand Forever Clean was easily restored to its original beauty. Check out the video to see all the dirty details!
Will SmartStrand Forever Clean carpet come out a winner? Check out the video and stay tuned! We'll reveal all the dirty details on January 20, 2015.
Tough Mudder is a 10-12 mile obstacle course designed to test all-around strength, stamina, teamwork and mental grit. Each challenge averages 20-25 obstacles, which vary from course to course depending on the terrain.
In five years, the Tough Mudder has grown from a single event with 4,500 participants to over 70 events that include more than 2 million contestants across 3 continents.
Are you ready to be a tough mudder?
Tough Mudder is both physically and mentally challenging. Yes, you need strength and physical stamina to charge up a greased quarter pike, make it across muddy monkey bars and crawl through mud-coated tubes and trenches. But you also need mental grit to jump into a freezing ice bath and major teamwork to get up obstacles, like the Pyramid Scheme and Glory Blades.
Take the Mudder Ready Quiz to find out just how ready you really are:
There are many incredible stories of people who set Tough Mudder as a goal to help them conquer very difficult, personal challenges.
Below are a few of these inspirational videos.