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Hi, I'm Mo!

I’ve always had a happy home, but SmartStrand carpet changed my life. It’s true! I spent some long days in the doghouse on account of making messes. Look guys, tails are hard to tame. Thankfully, Mohawk’s SmartStrand tackles life’s messiest moments, which means no matter what happens, I get to stay inside!

Showing is better than telling, so Mohawk introduced me to their friends at The Better Show. Between my on-air adventures and upcoming webisode series, you’ll get to see all the ways SmartStrand stands up to stains (and canines).

All of my buddies should have homes as nice as mine, so I’m helping Mohawk raise money for the Petfinder Foundation. Petfinder connects great dogs with great homes. So, for every new like Mohawk Flooring gets on Facebook, Mohawk will donate $2 to the Petfinder Foundation.

You are invited to join in the fun of SmartStrand Unleashed by posting your favorite pet images on #ShareMoLove! 

Watch Mo in Action

Mo is hitting the big time as The Better Show’s first canine correspondent. Mohawk’s furry mascot will have his own webisode series throughout the year and will make special appearances to spread the word about SmartStrand carpet.

Tune into The Better Show weekdays at 12pm EST on the Hallmark channel or visit
for a list of local affiliate stations.

Mo's Birthday Party

Mo's on the Better Show

Pet Fashion with Mo

Local Events

Retailers around the country are holding SmartStrand Unleashed events. These events are a fun way to demonstrate the pet-friendly benefits of SmartStrand carpet and often include adoption opportunities! Below is a list by state of current events. More events will be added as dealers sign up, so visit often for the latest information!

Town & Country Carpet Minneapolis, MN March 2, 2014
BJM, Inc Billings, MT March 7, 2014
Colonial Floors Hayes, VA March, 28, 2014
Carpet Mart LLC Tyler, TX March, 28, 2014

Puppy Bowl X

SmartStrand was proud to be the exclusive flooring sponsor for Puppy Bowl X, which aired February 2, 2014 on Animal Planet. More than 12 million fans watched the Puppy Bowl to see which pup dominated the field.

Check out the Starting Line-up

Puppy Bowl Experience

The biggest game of the season happened right off of Times Square. From January 27 to February 1, the Puppy Bowl Experience allowed people to enjoy live Puppy Bowl games, a chance to meet the four-legged players, on-site adoptions, and a doggie smooch booth!

As the official carpet sponsor for Puppy Bowl X, Mohawk was thrilled to participate in the week-long Experience. We provided field carpet for the Puppy Bowl game, and visitors were able to test out SmartStrand firsthand—the worry-free flooring was installed throughout the 15,000 square foot venue.

Attendees were able to meet Mo and pose for pictures in the designated Mohawk SmartStrand area. For your chance to experience the incredible benefits of SmartStrand, check out our local events in your area.

Puppy Bowl Experience
January 27 - February 1

Discovery Center Times Square
226 W. 44th St.
New York, NY 10036