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Durability to the Max

SmartStrand Silk Challenge

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Astonishing Softness. Maximum Durability

SmartStrand Silk Forever Clean offers maximum softness that can only be achieved through maximum durability. To prove, once and for all, that our ultimate carpet is as strong as it is soft, we took SmartStrand Silk to the Birmingham Zoo to meet Max the Rhino. It’s the SmartStrand Challenge—taken to the Max.

2 Carpets. 2 Weeks. 1 Rhino.

We installed both SmartStrand Silk and a competitive premium soft nylon in the zoo enclosure of Max the Rhino. After two weeks with a 5,400-pound rhinoceros, both carpets were covered with more than just mud.

Made to Last. Made for Max.

After a thorough professional cleaning, the nylon soft carpet showed signs of matting, crushing, and stains. Only the SmartStrand Silk carpet released stains and remained beautiful, once again proving that SmartStrand is the most durable, easiest to clean carpet on the planet.

Meet Max the Rhino

Max, a 5,400-pound white rhinoceros, is one of 950 different animals that call the Birmingham Zoo home. Max is known by zookeepers to be calm and mild-mannered, but that doesn’t keep him from making a mess. See Max in his Alabama zoo environment with Mohawk’s 360° virtual reality experience.

  • Southern White Rhinoceros
  • Age: 17
  • Weight: 5,400 pounds
  • Length: 12 feet
  • Height: 6 feet
  • Width: 5 feet

Durability to the Max

Stomps to the Max

Standing at 6 feet tall, 12 feet long, and weighing more than 5,400 pounds, Max the Rhino carries incredible weight and power in every step—or rather, stomp. For two weeks, Max lived the good life on SmartStrand Silk and a competitive premium soft nylon carpet, putting extreme wear on the carpet that would take a family of four an entire year to replicate.

Mess to the Max

A rhinoceros of Max’s size and stature spends about a third of each day just eating. Over the course of the two weeks spent on SmartStrand Silk and the competitive premium soft nylon, Max deposited roughly 60 gallons of liquid waste and 1,000 pounds of...the other stuff.

Snuggle to the Max

The softness of SmartStrand Silk is incredibly important, even for a 5,400-pound rhinoceros. Rhinos have a naturally thick hide, but their skin is sensitive and can be easily irritated. Max was naturally drawn to the silky softness of SmartStrand Silk.

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SmartStrand Silk Forever Clean

Extraordinary Carpet in Extraordinary Situations

Strength

Stain Resistance

Softness

Strength

Maximum Durability

At the end of the challenge, only SmartStrand Silk crush-resistant carpet withstood the battering, making it the ultimate durable carpet for even the busiest family.

Stain Resistance

Maximum Cleanability

Only SmartStrand Silk comes with permanent, built-in stain and soil protection that makes it the easiest to clean and most durable carpet on the planet, capable of handling even Max’s mess.

Softness

Astonishing Softness

Each SmartStrand Silk Reserve yarn is packed with hundreds of silk-like fibers, creating a densely durable carpet that’s astonishingly soft.

Wear Resistance

Carpet fiber bounces back to deflect crushing and matting

Stain
Resistance

Nanoloc™ Spill and Soil Shield for quick and easy cleanup

 
Softness

Strong carpet fibers allow Silk Reserve to reach new levels of softness

All Pet Protection

0% moisture absorption to reduce pet odors in the carpet fiber

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