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Advanced Elements

SmartStrand Forever Clean



28 Colors

All Accidents. All Pets. All the Time.

  • Forever Clean

  • Forever Stain-Free

  • Forever Pure

  • Forever Durable

  • All Pet Protection
  • Tough, stylishly soft & easy to clean

    SmartStrand® Forever Clean Ultra

  • Attractive designs & low profile, handles traffic in style.

    Pattern Construction

  • Excellent durability in all traffic levels.

    Durability Level

  • Proudly made in the U.S.A.

    Country of Origin

Additional Details

  • Pattern Repeat

    0.75 width x 1.5 length

  • Pile Height

    0.438 inches

  • Sustainability

    CRI Green Label Plus

SmartStrand® Forever Clean

The toughest, easiest to clean carpet on the planet.

The toughest, easiest-to-clean carpet available, SmartStrand Forever Clean Ultra combines built-in stain and soil resistance with the ultimate warranty, including lifetime full pet coverage.

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Forever Clean

Nanoloc Spill & Soil Protection

SmartStrand Forever Clean is the only fiber protected by Nanoloc spill and soil shield. SmartStrand repels dirt, dander, spills, and stains before they reach the fiber, making it extraordinatily easy to clean.

Forever Stain-Free

Permanent Protection

SmartStrand Forever Clean carpet fiber is engineered with permanent, built-in stain resistance that won't wear or wash off.


Forever Pure

ON not IN the Fiber

SmartStrand Forever Clean carpet remains forever pure because liquids cannot absorb into the fiber. Compare SmartStrand to nylon carpet, which absorbs up to 5% of it's weight in liquid.

Forever Pure

Durable DNA

SmartStrand Forever Clean is the only carpet fiber with durability in its DNA. The unique spring-like shape of the fiber molecules means SmartStrand carpet resists crushing and matting, maintaining its beauty and softness for years to come.

All Pets

Be Protected

All Accidents. All Pets. All the Time.

Only SmartStrand Forever Clean features three unique technologies that make it the cleanest carpet choice for pet owners.

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Advanced Elements

10 Reviews


All you need to know about your carpet purchase.

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carpet cushion
smart cushion logo

SmartCushion, our exclusive carpet cushion, has a deep foam construction that’s engineered to give you the softest step possible.

SmartCushion improves carpet’s insulating qualities for quieter, more energy-efficient rooms.

Choose SmartCushion with your carpet purchase and add 10 years to your warranty. Plus, proceeds go to Susan G. Komen for the Cure.

Learn More

Learn About

Our Warranty

  • Limited Lifetime

    • Stain Resistance
    • Soil Resistance
    • Anti-Static Resistance
    • Pet Urine
    • Abrasive Wear
    • Texture Retention
    • Fade Resistance
    • Manufacturing Defects
  • 30

    Day Guarantee
    • Satisfaction Assurance

Learn About

Care Tips

Ice cream on carpet

Clean your carpet weekly with a vacuum suited for premium soft carpets. Consider professional cleaning every 12-18 months.

Use scissors to clip sprouts or snags. Pulling on them could cause permanent damage.

Stain treatments vary depending on the type of stain. Find the correct treatment in your carpet’s warranty guide.

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