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SmartStrand Silk Forever Clean offers maximum softness that can only be achieved through maximum durability. To prove, once and for all, that our ultimate carpet is as strong as it is soft, we took SmartStrand Silk to the Birmingham Zoo to meet Max the Rhino. It’s the SmartStrand Challenge—taken to the Max.
We installed both SmartStrand Silk and a competitive premium soft nylon in the zoo enclosure of Max the Rhino. After two weeks with a 5,400-pound rhinoceros, both carpets were covered with more than just mud.
After a thorough professional cleaning, the nylon soft carpet showed signs of matting, crushing, and stains. Only the SmartStrand Silk carpet released stains and remained beautiful, once again proving that SmartStrand is the most durable, easiest to clean carpet on the planet.
MAX FACT
Max the Rhino weighs 5,400 pounds—more than a Ford F150 pickup truck. Now imagine that on your living room carpet.
MAX FACT
In two weeks, Max will deposit about 1,000 pounds of solid waste. It would take the average domestic dog roughly two years to reach the same amount.
MAX FACT
1 Max = About 337 Doug the Pugs. Woof.
MAX FACT
Whether your home has one Max or 337 Doug the Pugs, SmartStrand Silk Forever Clean with All Pet Protection and Warranty is the only carpet covering all pets, all accidents, all the time.
Max, a 5,400-pound white rhinoceros, is one of 950 different animals that call the Birmingham Zoo home. Max is known by zookeepers to be calm and mild-mannered, but that doesn’t keep him from making a mess. See Max in his Alabama zoo environment with Mohawk’s 360° virtual reality experience.
Standing at 6 feet tall, 12 feet long, and weighing more than 5,400 pounds, Max the Rhino carries incredible weight and power in every step—or rather, stomp. For two weeks, Max lived the good life on SmartStrand Silk and a competitive premium soft nylon carpet, putting extreme wear on the carpet that would take a family of four an entire year to replicate.
A rhinoceros of Max’s size and stature spends about a third of each day just eating. Over the course of the two weeks spent on SmartStrand Silk and the competitive premium soft nylon, Max deposited roughly 60 gallons of liquid waste and 1,000 pounds of...the other stuff.
The softness of SmartStrand Silk is incredibly important, even for a 5,400-pound rhinoceros. Rhinos have a naturally thick hide, but their skin is sensitive and can be easily irritated. Max was naturally drawn to the silky softness of SmartStrand Silk.
Extraordinary Carpet in Extraordinary Situations
At the end of the challenge, only SmartStrand Silk crush-resistant carpet withstood the battering, making it the ultimate durable carpet for even the busiest family.
Only SmartStrand Silk comes with permanent, built-in stain and soil protection that makes it the easiest to clean and most durable carpet on the planet, capable of handling even Max’s mess.
Each SmartStrand Silk Reserve yarn is packed with hundreds of silk-like fibers, creating a densely durable carpet that’s astonishingly soft.
Carpet fiber bounces back to deflect crushing and matting
Nanoloc™ Spill and Soil Shield for quick and easy cleanup
Strong carpet fibers allow Silk Reserve to reach new levels of softness
0% moisture absorption to reduce pet odors in the carpet fiber
