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SmartStrand

The softest, most durable, easiest to clean carpet on the planet.

girl having a tea party with a toy rhino wearing a pearl necklace

18 Years of Extraordinary and Counting

SmartStrand offers permanent stain resistance, spill and soil protection, exception durability, and superior softness. When it comes to exceptional living, SmartStrand carpet reigns supreme and is the only carpet that even a two-ton rhino can appreciate.

Rhino Tested | Rhino Approved

Carpet strong enough for all walks of life.

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Blake Meets SmartStrand

Meet Blake… The ever so handsome, sweetheart of a behemoth, that weighs in at a staggering 4,000 pounds. A true example of how peaceful, loving, and friendly rhinos really are. With a personality so gigantic, and demeanor so inviting, that even when meeting for the first time, it’s as if he is seeing an old friend. So, we did what any friend would do, and gave him a new spot to rest… Blake’s living quarters will now feature the softest most durable carpet on the market, SmartStrand. Take your seat in the front row as Blake goes toe to toe with the resilience of SmartStrand.

Featured Technologies

All Pet® Warranty
ColorMax
ReCover™ Backing

All Pets. All Accidents. All the Time.

We are committed to creating innovative products that make life easier-for you and your pets. That’s why we offer soft surface flooring that is back by our All Pet^® Protection & Warranty.

Beautifully Blended High-Definition Color

ColorMax offers superior color saturation and enhanced color clarity in every fiber.

Believe in the Best Back

We have developed ReCover, a 100% recyclable and reusable carpet backing. Hypoallergenic and with a lifetime backing warranty, ReCover enhances carpet performance and is designed to help reduce landfill waste.