Smartstrand forever clean
Have it all.
Stain Resistant Carpet
SmartStrand® Forever CleanView The Technology
When it comes to a carpet that truly has it all, look no further than SmartStrand. Where traditional carpets fall short, the innovative fibers in SmartStrand Forever Clean offer unbeatable spill protection, permanent stain resistance and long-lasting durability. Truly a worry-free solution, SmartStrand Forever Clean is the perfect flooring for busy households.
Now imagine all of the benefits of SmartStrand Forever Clean combined with the added luxury of supreme softness. In SmartStrand Silk, each strand of carpet is packed with 700 silk-like, stain-resistant fibers. That's 3X more individual fibers than found in traditional nylon carpet.Learn More
Sound too good to be true? It gets even better. Introducing SmartStrand Silk Reserve. For those with refined taste and discerning style who only accept the very best in life, SmartStrand Silk Reserve offers astonishing softness and maximum durability.Learn More
Additional ResourcesSmartstrand Forever Clean Brochure (PDF - 12.3 Mb) Smartstrand Forever Clean All Pet Warranty (PDF - 1.0 Mb)
All Pets. All Accidents. All the Time.
The only carpet protection and
warranty for all pets, all accidents,
all the time.
SmartStrand Forever Clean has no dye sites for spills to adhere to and become stains. Even when your pet has repeated accidents, your carpet remains easy to clean.Shop Smartstrand
Advanced Nanoloc technology completely encapsulates the fiber, so it’s 3X easier to remove pet hair, soil, and dander.Shop Smartstrand
With SmartStrand Forever Clean, pet accidents won’t absorb into the fiber. This added protection from moisture and liquid spills prevents and reduces common pet-related odors.Shop Smartstrand
10 Years of ExtraordinaryExtraordinary Carpet in Extraordinary Situations
For families who do it all, SmartStrand Forever Clean carpet has it all. Permanent stain resistance, advanced spill protection, maximum durability, and superior softness make SmartStrand the only carpet made for extraordinary living.
“When my carpet feels
clean, my whole house
feels clean, and I feel
The Rhino Challenge
Ricko the Rhino was the first to put SmartStrand to the test. Not even a 1.5-ton rhinoceros could outmatch the durability and stain resistance of SmartStrand.
The Zoo Challenge
By carpeting the wildlife enclosures at the Dallas Zoo, Mohawk proved that people and animals alike are wild about SmartStrand carpet.
The Family Challenge
Mohawk took the challenge to the Family Circle Cup and proved that active families are no match for SmartStrand carpet.
The Kid Challenge
Mohawk searched the country to find America’s messiest kids, but not one of them could stain SmartStrand carpet.
The Food Challenge
Mohawk took SmartStrand carpet on the road to 12 food festivals to show there’s no recipe that can outsmart SmartStrand.
The Puppy Challenge
In the most adorable challenge yet, Mohawk installed carpet on the Puppy Bowl X field to prove that SmartStrand can stand up to stains and wear from household pets.
Nanoloc Spill & Soil ProtectionSmartStrand Forever Clean is the only fiber protected by Nanoloc spill and soil shield. SmartStrand repels dirt, dander, spills, and stains before they reach the fiber, making it extraordinarily easy to clean.
What is Nanoloc?Ultra-fine nanoparticles bond together on a molecular level to encapsulate SmartStrand fiber with a complete spill and soil shield. Soil and spills can't reach the fiber, making SmartStrand the easiest carpet to clean.
3X Easier to CleanThrough independent testing, SmartStrand Forever Clean has been shown to release up to 3X more dirt than other carpets. That means you can breathe easy knowing that your floor cleans faster, better, and easier than ordinary carpets.
SmartStrand Forever Clean carpet fiber is engineered with permanent, built-in stain resistance that won't wear or wash off.
NylonNylon has no core protection. Spills attach to the dye sites where they are locked in as stains, making nylon difficult to clean.
SmartStrandSmartStrand Forever Clean carpet fiber is engineered without dye sites, so stains won’t chemically bond to the carpet. Permanent protection is built into the fiber to prevent stains and ensure the carpet is easy to clean.
ON not IN the FiberSmartStrand Forever Clean carpet remains forever pure because liquids cannot absorb into the fiber. Compare SmartStrand to nylon carpet, which absorbs up to 5% of it's weight in liquid.
Oops On, Easy OffEveryone has accidents, but nobody likes problems that stick around. That's why SmartStrand Forever Clean is such an amazing improvement to traditional carpet. Liquid spills carry impurities which can lead to musty, dingy odors. With SmartStrand Forever Clean, the oops and impurities have nowhere to hide, so cleanup is easy and the fiber stays pure.
Oops In, Musty BeginsAn average-sized home with nylon carpet can absorb up to 30 pounds of moisture into the fiber. Years of oops and spills actually move into the fiber. As the liquid evaporates, the impurities are trapped and the oops stick around like an univited house guest.
Durable DNASmartStrand Forever Clean is the only carpet fiber with durability in its DNA. The unique spring-like shape of the fiber molecules means SmartStrand carpet resists crushing and matting, maintaining its beauty and softness for years to come.
Silken StrengthSmartStrand Forever Clean carpet is at once both strong and amazingly soft. SmartStrand Silk Forever Clean packs 700 silk-like fibers into just one strand of yarn, retaining its beauty and softness even after 60,000 steps - that's 3X longer than comparable nylon carpets.
Softness Without Sacrifice
SmartStrand Silk Forever Clean does not sacrifice softness for performance. To achieve its luxurious feel, SmartStrand Silk packs 700 silk-like fibers into just one strand of yarn, maintaining the carpet's appearance even after 60,000 steps—that’s 3X longer than comparable nylon carpets.Learn More
#1 Customer Satisfaction
7 Million Happy Homes
SmartStrand Forever Clean is the highest rated carpet in customer satisfaction. Even active families with children and pets can live more and worry less when they choose SmartStrand Forever Clean. That's why SmartStrand is installed in more than 7 million happy homes and counting.
Made in the USA
Proudly Made in America
Mohawk carpet, including SmartStrand Forever Clean, has always been made in America. From conception to carpet, Mohawk employees create the best American-made products with persistence, innovation, ingenuity, and cutting-edge technology, providing the foundations for homes and businesses around the world.
Beauty Without Compromise
SmartStrand Forever Clean is the only renewable carpet fiber, certified free of harmful substances, to preserve eco-friendly homes and a beautiful planet. SmartStrand is made in part with annually renewable, plant-based materials, minimizing the usage of our limited natural resources and reducing energy consumption in the manufacturing process.Learn More